The global interest in ayahuasca has grown dramatically over the last decade. What was once a little-known Amazonian medicine has become part of a broader conversation about mental health, personal growth, trauma recovery, and spiritual exploration. Yet behind the rapid growth of the industry are stories of individuals who entered the space from entirely unexpected backgrounds.

One of those people is Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia. Before ayahuasca became central to his life, he worked as an offshore engineer, earning a strong income and following what many would consider a successful career path. Today, he oversees one of the most highly reviewed ayahuasca retreats in South America, welcoming guests from around the world while advocating for a more accessible and practical approach to plant medicine.

From Offshore Engineer to Retreat Founder

Sam’s journey began far from Colombia.

Originally from Latvia, he worked in the offshore oil and gas industry, spending long periods at sea as a marine mechanical engineer. The job paid well, allowing him to buy the things society often associates with success: a house, a car, financial security, and a comfortable lifestyle.

Yet despite achieving those milestones, something was missing.

The happiness he expected never fully arrived.

Eventually, he left both his career and his relationship behind and began traveling through South America. What started as a temporary adventure gradually became a permanent relocation after he discovered Colombia and repeatedly found himself drawn back to Medellín.

Discovering Ayahuasca During a Difficult Period

At the time, Sam was struggling with depression and uncertainty about his future.

He knew he no longer wanted to return to his old career, but he also had no clear vision for what should come next. During this period, he encountered ayahuasca and decided to explore it.

His first experiences were powerful.

What initially attracted him was curiosity, but over time the medicine began helping him address deeper emotional challenges. More importantly, it gave him a sense of purpose that had been missing for years.

As he continued working with the medicine, a series of opportunities and coincidences led him toward retreat work. Looking back, he describes the process as one long chain of synchronicities.

Creating a Different Kind of Retreat

One of the reasons LaWayra has grown so quickly is its distinctive approach.

Sam openly acknowledges that he entered the world of ayahuasca with a highly practical and analytical mindset. Unlike many people who come from spiritual backgrounds, he approached the medicine as an engineer.

As a result, he designed a retreat environment that feels approachable even for people who may be skeptical of spirituality.

Participants are not expected to adopt specific beliefs, wear particular clothing, or embrace unfamiliar philosophies.

Instead, the focus remains on healing, safety, and personal growth.

This approach has attracted a wide variety of guests, including entrepreneurs, professionals, athletes, military veterans, and even professional fighters.

The Importance of Accessibility

One of Sam’s strongest beliefs is that ayahuasca should be accessible.

Many retreat centers charge prices that place the experience out of reach for average people. While some luxury retreats cost several thousand dollars per week, LaWayra has intentionally positioned itself as a more affordable alternative.

The philosophy is simple: reduce barriers to healing.

Price is one barrier.

Fear is another.

Complicated spiritual language can also discourage newcomers.

By keeping the environment welcoming and understandable, Sam hopes to make ayahuasca available to people who might otherwise never consider attending a retreat.

Lessons from Hosting Professional Fighters

One of the most unique recent retreats involved a group of professional athletes, including MMA fighters, wrestlers, and combat sports champions.

At first glance, they appeared intimidating.

Many arrived heavily tattooed, physically imposing, and carrying the unmistakable appearance of people accustomed to competition and conflict.

Yet the retreat revealed something very different.

According to Sam, they turned out to be some of the most emotionally open participants he had ever worked with.

As the week progressed, conversations became deeply personal. Vulnerability replaced toughness. Emotional sharing replaced competition.

The experience reinforced an important lesson: the people who appear strongest on the outside are often carrying significant challenges beneath the surface.

Combining Tradition with Modern Support

A key aspect of LaWayra’s model is balance.

The retreat works with an indigenous Colombian shaman from the Inga tradition whose family has worked with ayahuasca for generations.

The medicine is grown, harvested, and prepared according to traditional methods.

At the same time, the retreat incorporates modern preparation and integration practices.

Guests receive educational workshops, emotional support, structured sharing circles, and guidance before and after ceremonies.

This combination helps bridge the gap between indigenous wisdom and modern expectations.

Why Colombia Is Becoming a Major Destination

For years, Peru dominated the global ayahuasca conversation.

Colombia remained largely overlooked due to its international reputation and association with the drug trade.

Ironically, Sam believes this may have benefited Colombia.

Because the country attracted fewer psychedelic tourists, many traditions remained relatively protected from excessive commercialization.

Today, more travelers are discovering Colombia’s natural beauty, welcoming culture, and rich indigenous heritage.

As a result, ayahuasca tourism in Colombia continues to grow rapidly.

Learning to Avoid Burnout

Running a retreat center is often far more demanding than outsiders realize.

For years, Sam handled nearly every aspect of the operation himself. He facilitated retreats, managed logistics, supported guests, coordinated staff, handled marketing, and raised a young family simultaneously.

Eventually, the workload caught up with him.

He experienced severe burnout and found himself emotionally exhausted despite outward success.

The solution came through delegation, self-care, and allowing himself to become a participant in the healing environment he had built for others.

By stepping back and trusting his team, he was able to recover and regain balance.

A Vision Beyond Retreats

Although ayahuasca remains at the center of LaWayra, Sam’s long-term vision extends beyond ceremony itself.

He hopes to create a thriving community where people can stay longer, work remotely, focus on health, and continue integrating the lessons they learn during retreat.

Future plans include expanded accommodations, wellness facilities, co-working spaces, fitness areas, and additional opportunities for personal development.

The idea is simple: come for healing, but stay for the lifestyle.

Looking Forward

For Sam, ayahuasca is not just about extraordinary experiences.

It is about helping people reconnect with themselves, discover purpose, and build healthier lives.

His own journey—from offshore engineer to retreat founder—serves as a reminder that meaningful change often arrives through unexpected paths.

And as interest in plant medicine continues to expand worldwide, he believes the future belongs to retreat models that combine accessibility, authenticity, safety, and genuine care for the people they serve.

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Listen to the whole podcast episode here: https://open.spotify.com/episode/6iNLCmilvsPmW5TOmp4VuV

Ayahuasca has gone from an obscure Amazonian tradition to one of the most discussed healing modalities in the world. Athletes, entrepreneurs, veterans, therapists, and everyday people are increasingly exploring this ancient plant medicine in search of healing, purpose, and connection.

In a conversation with podcast host Evan McDermod, Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, shared his journey from offshore engineer to retreat founder and offered his perspective on why ayahuasca is becoming more relevant than ever.

For Sam, the growing popularity of ayahuasca is not a trend. It is a response to a deeper crisis affecting modern society.

When Success Doesn’t Bring Happiness

Before discovering ayahuasca, Sam’s life looked successful from the outside.

He worked in the offshore oil and gas industry, earned a high income, traveled, and had many of the things people are taught to pursue. Yet despite achieving these goals, he found himself increasingly dissatisfied.

The happiness he expected never arrived.

Eventually, he left his career behind and began traveling through South America. During that journey, he found himself repeatedly encountering references to ayahuasca. Friends mentioned it, podcasts discussed it, and stories about it seemed to appear everywhere.

What initially felt like coincidence eventually became impossible to ignore.

The Experience That Changed Everything

Sam’s first ayahuasca ceremony was not what he expected.

He anticipated an unusual experience and perhaps some interesting visions. Instead, something shifted at a much deeper level.

The biggest change was not what he saw during the ceremony but what happened afterward.

He found himself doubting himself less. His mindset shifted from asking “if” something would happen to believing “when” it would happen.

That subtle change in confidence gradually altered the direction of his entire life.

Looking back, he describes it as a one-degree shift in trajectory that eventually led to a completely different destination.

Building a Retreat Through Synchronicity

One of the most interesting aspects of Sam’s story is that he never consciously decided to start an ayahuasca retreat.

Instead, opportunities appeared one after another.

A property became available. Connections were made. New people entered his life. Each step seemed to lead naturally to the next.

Today, LaWayra has become one of the highest-rated ayahuasca retreats in South America, serving hundreds of participants each year.

Yet Sam still views the entire journey as a combination of hard work and synchronicity.

The opportunities appeared, but action was still required.

Why Connection Comes First

The philosophy at LaWayra is summarized in three words:

Connect. Heal. Grow.

According to Sam, healing begins with connection.

People reconnect with themselves, with nature, with other people, and for many, with a deeper spiritual dimension of life.

Only after that connection is restored can deeper healing begin.

In his view, much of modern suffering stems from disconnection.

People are disconnected from their emotions, from meaningful community, from nature, and often from their own sense of purpose.

Ayahuasca offers a powerful opportunity to bridge those gaps.

The Epidemic of Disconnection

Throughout the conversation, Sam returned repeatedly to the idea that modern society suffers from a profound disconnect.

Despite technological advancement, many people feel isolated, anxious, depressed, and unfulfilled.

Consumer culture constantly promises that happiness is just one purchase away.

A new car.

A bigger house.

A promotion.

A vacation.

Yet for many, satisfaction remains temporary.

The underlying discomfort persists.

Ayahuasca often brings people face-to-face with that reality and encourages them to look inward rather than outward for answers.

Ancient Medicine for Modern Problems

Ayahuasca has been used by indigenous cultures in the Amazon for thousands of years.

According to Sam, traditions throughout Colombia, Peru, Ecuador, and Brazil have preserved this medicine for generations.

For much of history, these traditions remained hidden from the outside world.

Only recently has ayahuasca begun reaching global audiences.

Sam believes this timing may not be accidental.

As mental health challenges continue rising worldwide, more people are searching for approaches that go beyond symptom management and address deeper causes of suffering.

Healing Beyond the Individual

One of the more ambitious ideas discussed during the interview was the possibility that ayahuasca could influence society on a collective level.

Sam believes that many of the conflicts, divisions, and problems people face today stem from forgetting a simple truth: human beings are deeply interconnected.

Participants frequently report experiencing this sense of connection directly during ceremonies.

Rather than feeling separate, they feel part of something larger.

According to Sam, this realization often leads to greater compassion, empathy, and understanding.

When people genuinely feel connected to others, harmful behavior becomes much harder to justify.

The Importance of Integration

While ayahuasca can create profound insights, Sam emphasizes that the ceremony itself is only the beginning.

The real work happens afterward.

Participants are encouraged to journal, reflect, and actively integrate what they learned into daily life.

Without integration, even the most powerful experience can fade over time.

Healing requires action.

The insights gained during ceremony must eventually be translated into healthier habits, better relationships, and more intentional choices.

Making Ayahuasca More Accessible

A major part of LaWayra’s mission is making ayahuasca accessible to ordinary people.

Sam believes many retreats unintentionally create barriers through high prices, intimidating language, or overly spiritual presentation.

His goal is different.

He wants people to understand that ayahuasca is not reserved for a special group of seekers.

Doctors, builders, entrepreneurs, teachers, veterans, parents, and retirees all participate.

You do not need to become a different person to benefit from the medicine.

You simply need to be open to the process.

A Different Vision for the Future

Ultimately, Sam sees ayahuasca as more than a personal healing tool.

He sees it as part of a larger movement toward reconnection.

Not necessarily through ayahuasca alone, but through any practice that helps people reconnect with themselves, with each other, and with the deeper meaning of life.

Whether through meditation, nature, community, or plant medicine, he believes humanity is searching for a more balanced way of living.

Ayahuasca may not be the answer for everyone.

But for many people, it has become a powerful reminder that healing begins when we stop running from ourselves and start paying attention to what truly matters.

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Listen to the whole podcast episode here: https://www.youtube.com/watch?v=361vKnMxzSk

For many people, ayahuasca remains surrounded by mystery. Some see it as a psychedelic experience, others view it as a spiritual practice, and many are unsure what to believe. In a conversation with entrepreneur and podcast host Sam Tejada, Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, shared his perspective on what ayahuasca really is, who it can help, and why he believes it has the potential to transform not only individual lives but also the way the world sees Colombia.

His message was clear: ayahuasca is neither a miracle cure nor a recreational drug. It is a powerful tool that must be approached with respect, preparation, and proper guidance.

From Depression to Plant Medicine

Sam’s own journey with ayahuasca began through what he describes as a combination of curiosity and quiet desperation.

Although he had a successful career and appeared to be doing well from the outside, he often felt less happy than the people around him. At the same time, he kept encountering references to ayahuasca everywhere he looked. Friends talked about it, podcasts discussed it, and stories about it seemed impossible to avoid.

Eventually, curiosity won.

His first ceremonies helped lift a long-standing depression, and over time he felt increasingly drawn toward the medicine. That journey eventually led him deep into the Colombian jungle, where a series of experiences convinced him to dedicate part of his life to helping others heal through plant medicine.

What Ayahuasca Actually Is

Ayahuasca is a traditional Amazonian brew made from two plants: the ayahuasca vine and a DMT-containing shrub.

The preparation itself is considered ceremonial. Indigenous communities spend days cooking the medicine over wood fires while incorporating prayer, intention, and traditional practices throughout the process.

Different tribes use different recipes and proportions. Some add additional plants, while others work with only the vine and leaves.

At LaWayra, the medicine comes from the Inga tradition and is prepared using only the two core ingredients.

Why Preparation Matters

One of the strongest points Sam makes is that ayahuasca should never be treated casually.

People often focus on the ceremony itself while overlooking the preparation process that comes beforehand.

Physical preparation includes dietary adjustments and avoiding substances that may interact negatively with the medicine. Alcohol, recreational drugs, certain medications, and many processed foods are typically removed before a retreat.

Mental preparation is equally important.

Participants are encouraged to reduce exposure to stressful media, avoid unnecessary negativity, and begin reflecting on what they hope to heal or understand.

According to Sam, many people report positive changes beginning before they even arrive at the retreat, simply because they have already committed themselves to the healing process.

More Than a Physical Experience

Although ayahuasca affects the body, Sam believes its impact extends far beyond physical sensations.

He describes the process as operating on three levels simultaneously: physical, mental, and spiritual.

Physically, people often experience cleansing and purging.

Mentally, they may gain insight into patterns, traumas, and emotions that have been influencing their lives.

Spiritually, many participants report feeling more connected to themselves, nature, or their understanding of a higher power.

Importantly, Sam does not view ayahuasca as a religion.

People from Christian, Jewish, Muslim, Buddhist, and many other backgrounds have attended ceremonies and often report feeling more connected to their own faith afterward.

In his view, ayahuasca is not a belief system but a tool that helps people deepen their relationship with whatever spiritual framework they already hold.

Why Purging Is Not a Side Effect

One of the biggest fears newcomers have is the possibility of vomiting.

Sam understands the concern because he once felt the same way.

However, he argues that purging is not an unfortunate side effect but one of the most important aspects of the healing process.

People frequently describe releasing old emotions, traumas, fears, and psychological burdens through physical purging.

Many participants report feeling dramatically lighter afterward, both emotionally and physically.

While vomiting receives most of the attention, purging can take many forms. Crying, shaking, laughing, sweating, or releasing deeply suppressed emotions are all considered part of the same process.

Who Comes to Ayahuasca Retreats?

Contrary to popular stereotypes, Sam says retreat participants come from every imaginable background.

Veterans, first responders, business owners, lawyers, doctors, tradespeople, parents, and retirees all attend ceremonies.

Many arrive during difficult periods in their lives.

Some struggle with depression, anxiety, trauma, addiction, or relationship problems. Others feel lost, disconnected, or emotionally exhausted despite outward success.

He often sees people arrive after exhausting every conventional option available to them.

For some, ayahuasca feels like a last resort.

Ayahuasca and Personal Transformation

One concern often raised by entrepreneurs and ambitious professionals is whether ayahuasca will remove their drive or ambition.

Sam believes the answer depends on what motivates that drive in the first place.

If success is being pursued to compensate for deep insecurity, trauma, or the need for external validation, ayahuasca may reveal those patterns and reduce the emotional force behind them.

But if someone’s work is aligned with purpose and genuine passion, he believes the medicine often strengthens their motivation rather than diminishing it.

Ayahuasca does not necessarily remove ambition. It tends to clarify where that ambition is coming from.

Safety and Responsible Use

Although Sam strongly believes in the healing potential of ayahuasca, he is equally clear that it carries risks.

People with schizophrenia, bipolar disorder, certain cardiovascular conditions, or those taking antidepressants may not be suitable candidates.

This is why proper screening, preparation, and experienced leadership are essential.

He compares drinking ayahuasca without proper guidance to attempting a complex medical procedure without a doctor.

The medicine itself is powerful, but the environment and expertise surrounding it are what help keep people safe.

Rebranding Colombia Through Healing

Beyond individual transformation, Sam has a larger vision.

For decades, Colombia has been associated internationally with cocaine, cartels, and violence.

Yet the same country is home to some of the world’s richest traditions of plant medicine and indigenous healing.

His dream is simple: to help shift Colombia’s reputation from cocaine to ayahuasca.

Not because ayahuasca is perfect or magical, but because it represents a very different story — one focused on healing rather than harm.

For Sam, that transformation is already beginning, one ceremony and one person at a time.

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Listen to the whole podcast episode here: https://open.spotify.com/episode/4SiVgNXKVvXvxOZbdGUnUK