Ayahuasca Podcast
Explore Transformative Experiences

and ancestral Plant Medicine

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Founder & Host

Sam Believ

Sam had a life-changing experience with Ayahuasca with the medicine taking away his depression and helping him find his purpose. Now Sam is on a mission to spread the word about Ayahuasca with AyahuascaPodcast.com as well as provide affordable and accessible Ayahuasca experience at his retreat – LaWayra.

LaWayra has become the most reviewed Ayahuasca retreat in South America in 3 years of its existence and has changed lives of 1000s of people.

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Personal growth often begins with asking uncomfortable questions. Why do we repeat unhealthy patterns? Why do external achievements sometimes fail to bring lasting happiness? And how can we become more grounded, authentic, and emotionally resilient?

These questions formed the foundation of a conversation between Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, and coach Sebastian Hernandez. Together, they explored how ayahuasca, self-awareness, and intentional personal development can help men cultivate greater emotional maturity and healthier relationships—not only with others, but with themselves.

Strength Isn’t About Suppressing Emotions

Traditional ideas of masculinity often encourage men to appear strong by hiding vulnerability. While resilience is valuable, suppressing emotions can create long-term problems that affect relationships, mental health, and overall well-being.

Sam explains that one of his personal goals has been learning to become a more grounded and stable presence. Rather than being constantly pulled in different directions by impulses, stress, or external pressures, he has focused on developing greater self-control and emotional awareness.

This isn’t about becoming emotionless. It’s about learning to respond intentionally instead of reacting automatically.

Personal Growth Requires Practice

One of the recurring themes throughout the discussion is the difference between knowledge and experience.

Reading books, listening to podcasts, or attending workshops can provide valuable information, but real transformation comes through consistent practice.

Just as someone cannot learn to surf without entering the water, emotional growth also requires stepping outside of familiar patterns. Meditation, breathwork, mindfulness, and honest self-reflection become skills that improve through repetition rather than theory alone.

For Sam, ayahuasca opened the door to these possibilities. The ongoing work happens afterward through daily choices and continued personal development.

Ayahuasca as a Tool for Integration

Many people think of ayahuasca primarily as a ceremony. Sam views it differently.

He describes the medicine as creating a temporary state of openness where people become more receptive to understanding themselves. During this period, participants often gain new perspectives on their emotions, relationships, habits, and beliefs.

The ceremony itself is only the beginning.

Integration is what allows those insights to become lasting changes in everyday life. Practices such as meditation, conscious breathing, movement, journaling, and honest conversations help people continue processing what they experienced long after returning home.

Without integration, even profound insights may gradually fade back into old habits.

Building Authentic Confidence

Confidence is frequently misunderstood as dominance or fearlessness.

Instead, authentic confidence grows from self-acceptance.

As people become more honest about their values, boundaries, and intentions, they often stop seeking constant validation from others. This creates healthier relationships because decisions become guided by authenticity rather than insecurity.

According to Sam, personal growth involves becoming comfortable with who you are while remaining open to continued learning and improvement.

This mindset allows people to build stronger relationships based on honesty rather than performance.

Healing Is a Lifelong Journey

One refreshing aspect of Sam’s perspective is his willingness to remain a student.

Despite years of working with ayahuasca and helping guests through transformational experiences, he openly acknowledges that he is still learning. Rather than presenting himself as someone who has all the answers, he continues exploring new practices that support emotional development and personal balance.

This attitude reflects an important truth about healing.

There is rarely a final destination where all challenges disappear. Growth is an ongoing process of becoming more aware, making better choices, and gradually creating a more fulfilling life.

Community Makes Growth Easier

Personal transformation often feels overwhelming when attempted alone.

One reason retreats can be so impactful is the opportunity to connect with others who are asking similar questions. Honest conversations, shared experiences, and supportive environments help reduce the isolation many people experience while navigating personal change.

Whether someone is working through emotional struggles, searching for purpose, or simply wanting to become a more grounded version of themselves, community provides encouragement that is difficult to recreate in everyday life.

Living with Greater Intention

Ultimately, the discussion is not simply about masculinity or ayahuasca.

It’s about learning to live more intentionally.

Ayahuasca may offer powerful moments of clarity, but lasting transformation comes from the willingness to apply those lessons in daily life. Every decision becomes an opportunity to practice greater presence, honesty, compassion, and responsibility.

For Sam, that journey continues every day.

Rather than striving for perfection, he focuses on becoming a little more conscious, a little more balanced, and a little more aligned with the values he hopes to embody.

In the end, that may be one of the most valuable lessons ayahuasca has to offer: real strength isn’t found in controlling the world around us, but in learning to understand ourselves.


Listen to the whole podcast episode here: https://open.spotify.com/episode/6kgNIUzcD9ZhKS4LFsDvhz

Many people discover ayahuasca while searching for answers. Some are looking for relief from anxiety or depression, while others simply feel disconnected from the life they’ve built. For Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, the journey began after years working as a marine mechanical engineer in the offshore oil and gas industry—a career that provided financial success but left him feeling emotionally unfulfilled.

Today, Sam oversees one of South America’s highest-rated ayahuasca retreats, welcoming hundreds of guests each year. His story demonstrates that healing isn’t always about escaping your past. Sometimes it’s about finding a new way to use the skills you’ve already developed.

Success Without Fulfillment

Working offshore offered many of the things society tells us to pursue. The pay was excellent, the career was respected, and the opportunities seemed endless.

Yet despite achieving financial stability, Sam found himself struggling with depression and a lack of purpose.

Looking back, he believes the demanding nature of offshore work often disconnects people from their emotions. Long rotations, high-pressure environments, and extended time away from family can leave little room for self-reflection. While many workers become exceptionally resilient, they may also lose touch with the deeper questions that give life meaning.

Ayahuasca didn’t immediately solve those problems, but it helped him recognize them.

Finding a New Direction

After his first experiences with the medicine, Sam began feeling drawn toward a completely different path.

Rather than receiving a detailed roadmap, he describes the process as a series of meaningful opportunities that appeared at the right time. One experience led to another, eventually bringing him into contact with indigenous healers in the Colombian Amazon and introducing him to the traditions surrounding ayahuasca.

What began as helping organize small ceremonies on a countryside property slowly evolved into a full retreat center.

Today, LaWayra welcomes guests from around the world, offering guided ceremonies in a setting that combines traditional indigenous practices with modern comfort and professional support.

Healing Is an Active Process

One message runs consistently throughout Sam’s philosophy: ayahuasca does not do the work for you.

Instead, it reveals what needs attention.

He often describes the medicine as giving people homework. The ceremony can provide powerful insights, emotional breakthroughs, and temporary relief from long-standing struggles, but lasting transformation depends on the choices participants make afterward.

Whether someone is working through depression, unhealthy habits, relationship challenges, or simply searching for greater meaning, integration remains essential. Reflection, lifestyle changes, therapy, and continued personal growth are what transform a meaningful ceremony into long-term change.

Leadership Begins with Self-Awareness

One of the more thought-provoking ideas discussed during the conversation is the role ayahuasca could play in leadership.

Sam believes many people pursue positions of power while carrying unresolved emotional wounds. Rather than seeing leadership purely as authority, he argues that genuine leaders should first understand themselves.

His broader point isn’t about politics—it’s about self-awareness.

When people become more conscious of their own fears, insecurities, and motivations, they often develop greater empathy for others. Many participants describe leaving ceremonies with a stronger sense of connection, compassion, and responsibility toward the people around them.

Whether or not someone agrees with that perspective, it highlights a growing interest in emotional intelligence as an important quality for leadership.

Science and Spirituality Don’t Have to Compete

One reason Sam’s approach resonates with newcomers is his balanced perspective.

Although he acknowledges the spiritual dimension many people experience during ceremonies, he avoids claiming to have all the answers.

Instead, he views ayahuasca through multiple lenses.

Modern research continues exploring its effects on neuroplasticity, emotional processing, and mental health. At the same time, many participants report experiences that feel deeply meaningful or spiritual in ways science cannot yet fully explain.

Rather than forcing one explanation over another, Sam believes both perspectives can coexist.

A Different Kind of Engineering

Perhaps the most interesting connection between Sam’s former and current careers is that he still sees himself as an engineer.

As a marine engineer, he repaired machines and kept complex systems functioning properly.

Today, he helps create an environment where people can begin repairing aspects of themselves.

The work may look very different, but the mindset remains surprisingly similar: identify problems, understand systems, and help restore balance.

The Journey Continues

Despite helping hundreds of guests every year, Sam doesn’t describe himself as someone who has reached the finish line.

Running a retreat, raising a family, producing a podcast, and supporting a growing team brings its own challenges. Like everyone else, he continues learning, adapting, and searching for balance.

Perhaps that’s one of the most valuable lessons ayahuasca offers.

Healing isn’t about becoming perfect. It’s about becoming more aware, more intentional, and more connected with the life you’re already living.

For many people, that shift alone can become the beginning of lasting transformation.


Listen to the whole podcast episode here: https://open.spotify.com/episode/59ylILeSe758BDwyHDYCQt

In this episode of Ayahuasca Podcast host Sam Believ (founder of http://www.lawayra.com) has a conversation with Dr. Rick Strassman, the landmark psychiatrist and researcher who single-handedly broke the decades-long freeze on human psychedelic research. As a clinical associate professor at the University of New Mexico, Dr. Strassman conducted the pioneering 1990s clinical trials into DMT and authored the bestselling book DMT: The Spirit Molecule. He is a leading pioneer exploring the profound intersection between psychopharmacology, biology, human consciousness, and mystical experiences.

We touch upon topics of:

  • His background in chemistry, meditation, and early interest in Eastern religions (01:13 – 03:09)

  • Lessons from Zen monks and the connection between LSD and Western Buddhism (03:09 – 05:31)

  • Personal meditation experiences and processing repressed trauma (05:31 – 11:00)

  • Endogenous DMT production in the pineal gland, cortex, and near-death experiences (11:00 – 14:14)

  • The DMT neurotransmitter system hypothesis and reality modulation (16:57 – 19:32)

  • Stress, childbirth, and naturally occurring DMT (19:32 – 22:43)

  • Dr. Strassman’s early personal psychedelic experiences and meeting Terence McKenna (23:16 – 26:16)

  • Navigating regulations and launching the landmark 1990s DMT study (26:16 – 34:30)

  • Clinical trial settings versus traditional spiritual and shamanic frameworks (34:30 – 42:06)

  • Endogenous DMT, Biblical prophecy, and Hebrew scripture (42:06 – 47:09)

  • Critiquing the Mystical Experience Questionnaire and life integration (48:27 – 52:06)

  • Comparing smoked DMT, Ayahuasca, and LSD (58:27 – 01:00:37)

  • The nature of psychedelic entities, simulation theory, and shared visions (01:00:37 – 01:08:26)

  • Key books and practical safety advice for psychedelic explorers (01:08:50 – 01:12:15)

If you would like to attend one of our Ayahuasca retreats go to http://www.lawayra.com

Find more about Dr. Rick Strassman at rickstrassman.com or on Substack at Rick Strassman.

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In each episode of Ayahuasca podcast we explore the history, cultural meaning, and personal journeys related to this special plant medicine. We talk with shamans, researchers, and people who share their own

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