Many people spend years searching for answers. They try therapy, self-help books, meditation, career success, relationships, or financial achievement. Yet despite these efforts, they often feel disconnected from themselves and unsure why. In a conversation on the Harder Than Life podcast, Sam Believ, founder of LaWayra Ayahuasca Retreat and host of the Ayahuasca Podcast, shared […]

Success does not always lead to happiness. Many people spend years pursuing financial security, professional achievement, and material comfort, only to discover that something important is still missing. For Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia and host of the Ayahuasca Podcast, that realization became the starting point of a journey that would […]

For decades, Colombia has struggled with an international reputation shaped largely by one word: cocaine. Despite its extraordinary biodiversity, indigenous traditions, and rich cultural heritage, many people still associate the country primarily with cartels, crime, and Pablo Escobar. Yet a growing movement is attempting to tell a different story—one centered on healing, spirituality, and one […]

The worlds of biohacking and plant medicine may seem very different at first glance. Biohackers often focus on data, optimization, wearables, supplements, sleep scores, and performance metrics. Ayahuasca, on the other hand, is rooted in ancient indigenous traditions, spirituality, ceremony, and personal transformation. Yet according to Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, […]

For many people, ayahuasca remains mysterious. Stories range from profound healing and spiritual awakening to emotional breakthroughs and intense physical purging. Yet one of the most common questions remains surprisingly simple: What actually happens at an ayahuasca retreat? In a conversation on the Psychedelic Therapy Frontiers podcast, Sam Believ, founder of LaWayra Ayahuasca Retreat in […]

The global interest in ayahuasca has grown dramatically over the last decade. What was once a little-known Amazonian medicine has become part of a broader conversation about mental health, personal growth, trauma recovery, and spiritual exploration. Yet behind the rapid growth of the industry are stories of individuals who entered the space from entirely unexpected […]

Ayahuasca has gone from an obscure Amazonian tradition to one of the most discussed healing modalities in the world. Athletes, entrepreneurs, veterans, therapists, and everyday people are increasingly exploring this ancient plant medicine in search of healing, purpose, and connection. In a conversation with podcast host Evan McDermod, Sam Believ, founder of LaWayra Ayahuasca Retreat […]

For many people, ayahuasca remains surrounded by mystery. Some see it as a psychedelic experience, others view it as a spiritual practice, and many are unsure what to believe. In a conversation with entrepreneur and podcast host Sam Tejada, Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, shared his perspective on what ayahuasca really […]