Interest in ayahuasca has grown rapidly over the past decade. Once known primarily within indigenous communities of the Amazon, this traditional plant medicine is now attracting people from around the world who are searching for healing, clarity, and a renewed sense of purpose. For Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, that journey […]

Ayahuasca is often surrounded by mystery. Some people know it through headlines, documentaries, or famous athletes who have spoken publicly about their experiences. Others are simply curious about whether this traditional Amazonian medicine could help them find greater clarity, healing, or purpose. For Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, the answer isn’t […]

For many people, the path toward ayahuasca begins with curiosity. For Sam Believ, founder of LaWayra Ayahuasca Retreat in Colombia, it also began with a quiet sense that something was missing. Originally from Latvia, Sam trained as an engineer and built a financially successful career in the offshore oil and gas industry. From the outside, […]

Running an ayahuasca retreat is unlike operating an ordinary hospitality business. It combines accommodation, food service, transportation, ceremony management, emotional support, and land maintenance while serving guests who may arrive carrying depression, trauma, addiction, or disconnection. In a conversation on The Innsiders podcast, LaWayra founder Sam Believ explained how an ayahuasca retreat functions behind the […]

Ayahuasca has moved from an obscure Amazonian tradition into mainstream conversations about healing, spirituality, and personal transformation. As interest grows, so does the number of retreat centers and self-described shamans offering ceremonies around the world. This also makes it harder for newcomers to recognize what is authentic, safe, and responsibly facilitated. In a conversation on […]

Ayahuasca has become one of the most talked-about plant medicines in the world. Once practiced almost exclusively by indigenous communities in the Amazon, it is now attracting people from all walks of life who are searching for healing, clarity, and personal growth. Despite its growing popularity, many questions remain. How does ayahuasca work? Is it […]

Many people spend years searching for answers. They try therapy, self-help books, meditation, career success, relationships, or financial achievement. Yet despite these efforts, they often feel disconnected from themselves and unsure why. In a conversation on the Harder Than Life podcast, Sam Believ, founder of LaWayra Ayahuasca Retreat and host of the Ayahuasca Podcast, shared […]